In today's era of deep integration between technology and the automotive industry,Lei Jun,the founder and chairman of Xiaomi Group,has high hopes for the future of Xiaomi Motors.Recently,Lei Jun stated in an interview that although Xiaomi started relatively late,with its latecomer advantage and technological innovation,it will overturn the traditional automotive industry and lead the development of hardcore technology in the next decade.
Lei Jun believes that the next decade will be a decade led by hardcore technology,and Xiaomi Motors will be committed to becoming a global leader in the new generation of hardcore technology.He stated that Xiaomi Motors will focus on intelligent innovation and continuously promote technological upgrading and transformation in the automotive industry.
At present,Xiaomi's mass production work has been fully carried out and is expected to be launched in the first half of 2024.Lei Jun revealed that Xiaomi Motors will provide excellent performance and quality,comparable to traditional fuel powered cars of two to three million luxury cars.He emphasized that Xiaomi will not use low prices as a selling point,but will win the market through technological innovation and quality assurance.
"We will announce the pricing at Xiaomi's official product launch event."Lei Jun said that the pricing may indeed be a bit expensive,but Xiaomi's performance and quality,as well as innovation in intelligent technology,will make it highly competitive in the market.
As a new member of the Xiaomi ecosystem,Xiaomi Motors will fully utilize Xiaomi's technological strength and industrial chain integration capabilities to bring consumers more intelligent travel experiences.Xiaomi,which has achieved remarkable results in the fields of smart homes,smart hardware,etc.,will introduce the concept of intelligence and high quality into the automotive industry,promoting the transformation of the entire industry.
Lei Jun also mentioned Xiaomi's latecomer advantage in car manufacturing.He believes that with the rapid development of technology and the rapid changes in the field of new energy vehicles,entering the market late can better learn from the experience of predecessors,avoid risks,and avoid taking detours.
Meanwhile,Xiaomi has a huge user base and strong brand influence,which will help Xiaomi Motors achieve success in the market.
In short,Lei Jun is full of confidence in the future of Xiaomi Motors.He believes that with Xiaomi's advantages in technological innovation,quality assurance,and intelligence,Xiaomi Motors will gain a foothold in the future automotive market.We have reason to believe that Xiaomi Motors will bring us more intelligent and high-quality travel experiences,leading the automotive industry into a new era.
