The friend circle of Huawei Hongmeng Zhixing is continuously expanding.
  During last year's Guangzhou Auto Show,Yu Chengdong,Executive Director and CEO of Huawei's terminal business,as well as Chairman of Intelligent Automotive Solutions BU,revealed that after Wenjie and Zhijie,there will be two more"jie"from BAIC and Jianghuai,and their products are already in the development process.According to the latest industry news,these two boundaries have slowly surfaced.
  According to the news,Huawei and BAIC's smart car model cooperation brand is named"Xiangjie",with the first model positioned as a mid to large-sized sedan,which will be officially released before the Beijing Auto Show in April;The smart car brand that Huawei collaborates with Jianghuai is designated as"Aojie".Currently,there are three large cars under research,covering three major categories:sedans,SUVs,and MPVs.Among them,the release time of the first model will be advanced to the fourth quarter of 2024.
  In November last year,the Trademark Office of the China National Intellectual Property Administration issued 1865 trademark announcement,which showed that Huawei had transferred several"STELATIO"trademarks to BAIC BJEV,which were classified as Category 12,and the transfer/transfer application had been approved.At that time,the industry speculated that Huawei's intelligent selection model in cooperation with BAIC might soon be launched.Just like"AITO"corresponds to Wenjie,"LUXEED"corresponds to Zhijie,"STELTO"is likely the English name of the Zhixuan brand that Huawei and BAIC cooperate with.
  It is worth mentioning that according to the official display of the Trademark Office of the China National Intellectual Property Administration,within more than four months after the application for registration of"STELATIO"was filed,Huawei has successively registered nine"Jie"Chinese trademarks,including Aojie,Zunjie,Qingjie,Yunjie,Dajie,Shangjie,Fantasy,Chengjie,Yaojie,etc.It may be possible to match more models in the future.
  Huawei Hongmeng Zhixing creates a new"sample"
  As is well known,with over 30 years of profound accumulation in the ICT field,Huawei has entered the automotive industry in three modes.According to the degree of cooperation,the first type is standardized component suppliers.Huawei provides components such as AR-HUD,LiDAR,thermal management,and electric drive.For example,models such as Xiaopeng G6,Ideal L7,and BYD Song Pro use Huawei Electric.
  The second is the HI(Huawei Inside)mode,where Huawei provides a full stack of intelligent car solutions such as intelligent cockpit,intelligent driving,and intelligent car cloud.Previously,Huawei's cooperation with BAIC Jihu and Avita brands was representative.
  The most in-depth is Huawei's intelligent selection model,which was upgraded to HarmonyOS in November 2023.In addition to providing parts and solutions,Huawei will also be fully involved in product design,brand building,and sales channels.So far,it mainly covers the cooperation between Wenjie and Selis,Zhijie with Chery,Xiangjie with BAIC,and Aojie with JAC.
  Compared to the lackluster HI mode,the explosive popularity of the new M7 in 2023 is gradually making the future of the intelligent selection mode clearer.
  As the first cooperative car company under Huawei's intelligent selection model,the new energy vehicle brand AITO jointly launched by Celes and Huawei is widely regarded as a sample of the"intelligent selection car model".Although the market performance of the WENJIE M7 gradually fell silent after a brief boom at the beginning of its launch,in September last year,WENJIE launched a significantly upgraded new M7,which achieved a turnaround by setting prices and Huawei's endorsement,with orders exceeding 50000 units in 25 days.In Yu Chengdong's words,"miracles have been created.".
  In the first week of 2024,Wenjie Automobile's weekly sales reached 5900,surpassing Ideal Automobile for the first time,which continues to dominate the sales rankings of new forces.In fact,just in December,the delivery volume of the WENJIE New M7 exceeded 20000 units,setting a new record for monthly delivery of the WENJIE New M7.As of January 9th,the cumulative delivery volume of the Wenjie New M7 has reached 48552 units,and the cumulative sales volume has exceeded the 120000 unit mark.
  Not only the WENJIE new M7,but also the two models of the AITO WENJIE series,WENJIE M5 and WENJIE M9,are very popular.According to public data,a total of 94400 units of the WENJIE series were delivered throughout 2023,and the WENJIE M9 has exceeded 30000 units in seven days since its launch,with delivery expected to begin on January 26th.In addition,in 2024,AITO Wenjie plans to launch and mass produce a new SUV model M8 with a rich product matrix.
  Based on the sales data of some new forces,it can be found that AITO Wenjie took 15 months from the brand launch in December 2021 to the cumulative sales exceeding 100000 units.As a comparison,NIO Automobile took 35 months,Xiaopeng Automobile took 34 months,and Ideal Automobile took less than 24 months.
  To a large extent,this also represents the success of Huawei's intelligent vehicle cooperation model.Perhaps this is also expected to be further extended to the same level of cooperation with other car companies.
  For example,another Zhijie brand that collaborates with Chery,based on Huawei's technology and reputation,Zhijie's popularity and sales performance are also quite impressive.According to the latest data,on January 15th,Hongmeng Zhixing officially stated that as of December 2023,the large quantity of Zhijie S7 has exceeded 10000 units.It is understood that the Smart S7 was officially launched on November 28,2023,with four versions available in the entire series:Pro,Max,Max+,and Max RS,priced at 249800 to 349800 yuan.
  Industry insiders say that the success of Huawei's smart car cooperation model has also given other brands that are more confused in the new energy market a new direction and choice.
  It is understood that the Hongmeng Zhixing App was officially released in December last year and has now launched a series of models such as Wenjie and Zhijie.In the future,models collaborated by JAC,BAIC and Huawei may also be launched in this app.